Livestreaming of in-house L'Oreal Kickoff “LDB always on top”

One studio, two scenes

In order to create a production with smooth transitions between studios, two scenes were built in the same studio. Thus, those involved could get from one scene to another in just seconds. The audience had the experience of being moved to another studio, even though the hosts were in the same room.

Green Screen creates news studio

With the green screen, a news studio and a sofa corner were created for conversations. Thus, the audience got a nice production to see that made the messages have more impact. Using a news studio also made all the information appear important and serious.

Many messages require tight management

With many hosts and participants in the event, it required a detailed playbook and a focused handling of the participants and their individual scripts. Thus, SpeakerBee was responsible for briefing all participants on their part of the event and how the messages should be delivered.

With a nice production, attention increases.

L'oreal chose to use a news study as the setting for their kickoff event. It gave attention and some breaking news energy which could be used in the presentations. The visual expression stood out sharply and supported the brand and message in the best way.

Livestreaming to employees when you can't get everyone together.

The virtual event is an optimal opportunity to gather people who are not physically sitting together. Those who are unable to attend can also view the event at a different time. Likewise, a lot of practical things do not have to be arranged before the event, but the organizers can concentrate on the content and message. The rest is provided by SpeakerBee.